SEO

Most businesses experience seasonal peaks and dips in search demand throughout the year. Whether it’s a few weeks, or a few months – it’s important to plan for and optimise your website to maximise…

Earlier this year, Google announced they are officially sunsetting Universal Analytics on 1st July 2023 and replacing it with GA4 – a new and improved analytics platform which is bringing a number of…

There was a time when keywords dominated the digital marketing landscape. Marketers could produce short 500-word articles crammed with specific keywords and they would perform well in search rankings…

Google has announced the rollout of its new Page Experience tool for desktop – starting in February 2022 and due for completion in March 2022. In this article we highlight the key changes, what this…

What are Buyer Personas and Why Are They Important? Definition of a buyer persona Why are they so important to marketing? Benefits of buyer personas How to create buyer personas Buyer personas…