Case studies

At Number1 we are delighted to have worked with a wide range of clients across a broad range of interesting and challenging sectors. Here and around our website we have pulled together a number of Cases Studies and shorter Spotlights to illustrate the types of issues we have addressed and campaigns we have delivered.

We appreciate that every campaign is unique but hope you find a case study with a degree of similarity to your own requirements. Whether you are looking to improve the performance of your overall SEO or need to drive quality traffic via PPC we can offer a tailored solution that meets your exact search marketing needs.

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REPUTATION MANAGEMENT

SPOTLIGHT

UK-based, high profile financial advisor

High Profile Financial Advisor - Case Study

SPOTLIGHTUK-based, high profile financial advisor - case study

Reputation management
UK-based, high profile financial advisor

The original publisher corrected the article but a media outlet had reported the original story and were unwilling to update their content to reflect...

PPC

CASE STUDY 2

Construction industry

Construction Industry Case Study

CASE STUDYConstruction industry - case study

Pay per click (PPC)
Construction industry

As with all new clients, Number1 began by gaining an in-depth understanding of the business. This allowed us to devise a campaign focusing on...

STRATEGY DEVELOPMENT

SPOTLIGHT

A membership organisation in the travel sector

Membership Based Travel Company - Case Study

SPOTLIGHTA membership organisation in the travel sector - case study

Strategy development
A membership organisation in the travel sector

Completed and delivered a detailed 'health check' of the online marketing (search marketing) activity and the infrastructure used to support it. The review considered...

REPUTATION MANAGEMENT

SPOTLIGHT

UK-based fundraising agency

UK Based Fundraising Agency - Case Study

SPOTLIGHTUK-based fundraising agency - case study

Reputation management
UK-based fundraising agency

A high profile media outlet published negative content that ranked number 2 in Google for the clients brand term. To give an immediate response...

PPC

SPOTLIGHT

High quality, specialised construction material manufacturer

Construction Material Manufacturer - Case Study

SPOTLIGHTHigh quality, specialised construction material manufacturer - case study

Pay per click (PPC)
High quality, specialised construction material manufacturer

Due to the nature of the product, it was important to raise awareness of the benefits to architects and specifiers online. This audience is...

SEO

SPOTLIGHT

Large, multi-branch, specialised sports facilities

Sports Facilities - Case Study

SPOTLIGHTLarge, multi-branch, specialised sports facilities - case study

Search engine optimisation (SEO)
Large, multi-branch, specialised sports facilities

Using PPC initially and then SEO, the key challenge was to raise the profile of the facilities in 10 key cities and...

PPC

SPOTLIGHT

Large London-based investment management firm

 Investment Management Firm - Case Study

SPOTLIGHTLarge London-based investment management firm - case study

Pay per click (PPC)
Large London-based investment management firm

Assisting the respective web agencies in SEO migration and deploying PPC across multiple search engines to help customers find...

STRATEGY DEVELOPMENT

CASE STUDY 8

Long established offline retailer moving online

Offline Retailer Launches Online - Case Study

CASE STUDYLong established offline retailer moving online - case study

Strategy development
Long established offline retailer moving online

In essence, the creation of an online branch that supplemented, not competed with the offline presence.

SEO

CASE STUDY 9

Single traveller specialists

Single Traveller Specialists - Case Study

CASE STUDYSingle traveller specialists - case study

Search engine optimisation (SEO)
Single traveller specialists

Our initial investigations focused on how the current site links had been obtained. Links that were 'paid for', or of poor quality, could result...

STRATEGY DEVELOPMENT

SPOTLIGHT

A leading provider of specialist Insurance

Care Home Case Study

SPOTLIGHTA leading provider of specialist Insurance - case study

Strategy development
A leading provider of specialist Insurance

Audit, identify and implement improvements to the site (for example removal of link penalties, updating the structure, aligning the content with the commercial focus...

SEO

CASE STUDY 11

Health & safety training company

Health & Safety Training Company - Case Study

CASE STUDYHealth & safety training company - case study

Search engine optimisation (SEO)
Health & safety training company

Number1 recommended adding SEO to the mix to make the campaign more cost-effective and, at the same time, achieve a larger share of...