SEO

On 1st July 2023, Universal Analytics is officially being sunset by Google – and will stop processing new data. In our GA4 series we’re discussing everything you need to know before the changeover.…

AI is a hot topic in the SEO world right now, with Google announcing the imminent release of their ChatGPT rival – Google Bard – in February, and Microsoft Bing now including AI-generated responses…

On 31st January 2023, the SEO platform Semrush announced a ‘major’ update to the way they calculate their authority score. Adding new weighted factors to their calculations, the changes have…

SEO is forever changing. Whether it’s a new Google update, or changes in search behaviour, marketers must constantly adapt their SEO strategies to achieve that all-important SERPs ranking. As a new…

PPC and SEO are two highly effective search marketing strategies that often operate independently of one another using different techniques to improve brand visibility and increase conversions. But…