BrightonSEO Sept 15 - Number1’s best bits

Posted on:7 October 2015By:Jon Sharman

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BrightonSEO stagefront - September 2015

Rather than competing with the throng of bloggers eager to share their thoughts on BrightonSEO straight after the UK’s most popular SEO conference, we decided to hang back and consider our thoughts a little before highlighting what stood out.

The day was both enjoyable and valuable. It gave us an opportunity to debate issues and chew the fat with likeminded SEOs, listen to other industry experts and to see what the sponsors had up their sleeves (both in terms of new tools and goody-bags). The whole day was packed with useful talks in multiple arenas, so it was impossible to see / hear what everyone said, but from what we witnessed here are the day’s finest moments:

Best session – LOMO (LOcal/MObile)

Chief Cat Herder Kelvin NewmanFor us the second morning session in the main Dome Theatre had to be the best of the day. Ably compered by chief cat herder, all-round nice-bloke and BrightonSEO founder Kelvin Newman, the session featured four true heavyweights in the field of SEO, covering a combined topic that although relatively new to the conference is wholly appropriate at this time… LOMO (Local/Mobile)

SEO big hitters Gary Illyes (Google Switzerland), Greg Gifford (DealerOn), David Mihm (Moz) and Jon Henshaw (Raven Tools) brought together the latest updates and thoughts on the worlds of local and mobile search. Their presentations were insightful, informative and thought provoking. Parts of the session offered a glimpse of what the future holds in the ever-developing world of mobile search, whilst others laid down best practice going forward and offered such a large number of useful tips in single place that attendance was justified there and then.

The whole session was jam-packed with great focus, information and tips. Speed, usability, the new local-stack (3-pack results) and ‘device tailored images’ were amongst the multitude of things covered. A ‘wry smile moment’ also came as Jon Henshaw dispelled the ‘pagespeed myth’ and put in writing that 100% was in fact unachievable, affirming that it was simply a cruel joke played by Google, designed to keep SEO’s firmly in their place.

Best presentation – Greg Gifford

Greg Gifford & FriendFor us the winning deck of the session (and the day*) by a nose had to be Greg Gifford’s movie and info-laden Local SEO – A Seriously Awesome Blueprint presentation. Set to the backdrop of 66 (yes sixty-six!) slides from different movies (along with him proudly brandishing a James Bond tattoo), this 15 minute presentation was for want of a better phrase ‘info-dynamic’.

It was punchy, humorous and entertaining but most of all it was extremely informative. This quick-fire, almost frantic presentation laid down the blueprint of how to succeed at local SEO, citing some basic techniques, some common-sense ones (that seem to have been overlooked in recent times) and some strategic ideas that simply left you thinking ‘great idea’.

Those who attended Greg’s talk won’t be in a hurry to forget his awesome description of engaging needlessly with the type of negative reviewer whose only intent is to drag you down. His analogy of ‘wrestling pigs’ will stay with many attendees for quite some time to come. Citing it in full on this blog isn’t really appropriate but if you ask anybody who was in attendance we're pretty sure they won’t hesitate sharing it with you ;)


One of the many slides from Greg's presentation

Some key takeaways from Greg’s deck


  • Importance of Google My Business
  • Consistency of citation
  • Importance of site-wide schema and NAP
  • Quality over quantity
  • The value of low authority local domains to a local campaign
  • Tap into local silos


Greg Gifford in full flow at BrightonSEO

*Apologies to John Earnshaw for not being in the running for the day’s best presentation with his flux-laden cannibalism deck but unfortunately we missed it! So many talks, so little time!

BrightonSEO takes place twice a year and is a must for anybody with a true interest in SEO. However, if you want to go you have to grab your free tickets quick as they usually go in less than 4 minutes!

Want to know more about SEO? Find out more in our Insights section or take a look at Number1’s approach to SEO.

For more useful reading on Mobile SEO take a look at our article which explains why you should be mobile friendly.

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