Large London-based investment management firm

Why

Managing the online aspects of the merger of two long-established brands

How

Assisting the respective web agencies in SEO migration and deploying PPC across multiple search engines to help customers find the right website and services at the right times during the merger process.

The campaign also had strong analytics in terms of recording the number of customers searching for the old brands and the new to measure (in part, at least) the recognition of the merger.

Working for two newly-introduced companies proved to be an interesting dynamic therefore clear, concise communication was important as was being neutral to both parties.

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