High quality, specialised construction material manufacturer


Strong brand and product awareness in mainland Europe but limited UK visibility.


Due to the nature of the product, it was important to raise awareness of the benefits to architects and specifiers online. This audience is easier to reach offline but it was proving difficult to track the success of the offline campaigns therefore a highly measureable multi-platform (Google, Bing, Yahoo and LinkedIn) PPC campaign was launched.


Numerous engagement methods (E.G. white paper sign-up, newsletter sign-up, call back request) were employed and the relative success measured against cost and ultimately, conversion. Google Analytics played a key part in analysing exactly how this very targeted group engaged with the interactive content and the campaign developed accordingly.

Operating as part of a multi-agency team, we were able to inform the social and PR aspects of the campaign in terms of successes in specific messages and techniques.

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