Our results

PPC case study

Working closely with a very large multi-national company in the construction sector we were able to significantly increase the number and quality of leads without increasing ad spend.

Because we carry out on-going and in-depth analysis we are able to deliver ever increasing efficiencies. Many agencies do not do this but we believe it is absolutely essential.

The example below is based on Number1 taking over a PPC campaign previously managed by another agency:

Highlights

• Increase of 300% in leads in 3 months with zero increase in ad spend
• Average cost of visit reduced by 100% in 3 months
• Month-on-month increase in goal conversions of 50%
• Average cost of goal conversion reduced by 50%

Those familiar with PPC metrics will note that there is no mention of Click Thru Rate (CTR) or page impressions - this is because these metrics are not relevant to the customer. They are factors that need analysis but they do not increase revenues or drive efficiencies from the customer's perspective.

SEO results

Here's a just a selection of keywords that our customer sites rank for (as of November 2009) :

All of these sites are relatively new to our SEO processes and are therefore still building rank. Due to client confidentiality we cannot share details of all of our top ranking sites.