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With tools such as Google Analytics and Crazy Egg we are able to fully understand visitor behaviour. This means we are then able to improve conversions. A conversion can be anything from an ecommerce transaction, a request for more information or simply making the telephone ring.
This software, in combination with our experience means we can make informed decisions on how to make your website work harder.
This is a key part of our thinking when we talk about beyond the click. It's one thing getting qualified, targeted leads onto the website but then we need to ensure that the website works as well as possible to get that all important conversion.
Google Analytics is a very powerful tool that enables us to monitor the source of every conversion.
