Pay-per-click

Professional Pay per click (PPC) campaign planning and management will deliver cost-effective results.

PPC advertising is the fastest way to access the web and advertise your business no matter what your budget, size or length of history.

All the major search engines and many social media sites carry PPC. At Number1 our search engineers are accredited and specialise in all areas of PPC planning and management.

Fast, flexible and efficient

The sponsored links section of a search results page is where PPC ads appear and the rank they achieve is driven by the relevance of their copy and the amount of money ‘per click’ they are prepared to bid.

Click values can range from a few pence to hundreds of pounds per click depending on the number of people bidding and the value they have chosen to put on the click.

PPC clients only pay when their ad is clicked on and the person searching is referred to their site. This means that PPC is exceptionally valuable for conversion tracking, ROI measurement and keyword evaluation.

PPC is ideal for:

• Activating a campaign quickly
• Achieving a high rank immediately
• Evaluating keywords for efficency and potential SEO relevance
• Activating tactically to reflect sales periods, external events or to test a new category of products
• You can turn on and off based on who your audience is and when they might be ‘shopping’

How can we help with your PPC campaign:

• PPC campaign set-up
• Keyword research & selection
• Bid & budget management
• PPC campaign optimisation
• Campaign, ROI & visitor reporting
• PPC downscaling & cost per click reduction
• PPC training
• Improving natural visibility to reduce PPC costs