On-site SEO

On-site SEO - website structure

On-site SEO is about three areas :

• Website structure
• Good quality content
• Ensure search engines can find the content

Website structure

Search engines need some help to be able to read a web page properly. The search engine crawlers expect to find page titles, headings and links in such a way that they can understand, index and follow your website.

We ensure that every page of your website is constructed in such a way that search engines can quickly and efficiently find your content.

Key elements of website structure include :

• Accessible and unique content
• Page titles
• Heading tags
• Meta description
• Alt tags
• HTTP status
• Good quality HTML

We ensure that these key elements, and more, are correct and optimised.

Good quality content

There is a (relatively!) old saying is that "content is king" - this is still true. A search engine cannot (yet) fully read or understand images - a search engine needs words. We often find great sites that are not ranking because they have an image explaining their products and services but search engines see nothing but an image.

Because of our experience we can avoid compromising the user journey but still ensure that search engines can read the content they need to rank your website.

Ensure search engines can find the content

For lack of a better word, we call this "crawlability". It is vital that search engines can find the content on your website. Links that are constructed incorrectly (EG Javascript) can stop a search engine from crawling a website fully. We check our customer sites with search engine simulators to ensure that all pages are found correctly.

Key elements of crawlability include :

• Optimised internal linking
• Alternatives to javascript links
• Alternatives to Flash links
• Content behind forms made accessible
• robots.txt analysis

Our process ensures that all aspects of crawlability are optimised.

Summary

A well optimised website will help to increase your search engine rankings however all of the elements described above need to tie in with the keyword research and off-site SEO.