Off-site SEO

Off-site SEO is about three areas :

• Inbound links
• Sitemaps
• Webmaster tools

Inbound links

Most search engines use the number, quality and relevance of inbound links from other websites as a key factor in website ranking. Links from top quality, relevant sites can have a huge influence on your website.

We acquire top quality links from websites that are relevant to yours to ensure search engines understand the importance of your website in your business sector.

Key elements of inbound links :

• Anchor text
• Relevancy of linking site
• Quality of linking site

We ensure that these key elements, and more, are correct and optimised around your keywords.

Sitemaps

A sitemap tells a search engine exactly how your website is structured and where the content is.

We generate a sitemap for your website and ensure all the major search engines have a link or copy of it to assist in the web crawling process.

Webmaster tools

Most of the major search engines have a webmaster tools control panel. From there you get a diagnostic view of how the search engines sees your website. We ensure that your website is reporting no errors and is easily accessible to the search engines.

Our process ensures that all aspects of crawlability are optimised.

Summary

Top quality links matched with a well optimised website will mean your website will rank well. The key is to ensure those two key aspects of SEO tie in with the keyword research.