Tel : 0845 680 2471 Fax : 01332 639880
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Number1 Search Marketing Ltd, 4, Ascot Business Park, Longbridge Lane, Derby, DE24 8UJ
Our processes
Keyword research
Our experience shows that keyword research is absolutely essential so we spend a huge amount of time and apply all of our experience on ensuring that we find the right search terms that are appropriate for your business.
It is important that the on-site SEO and off-site SEO are focused around specific keywords.
We select keywords that are :
- Relevant to your business
- Convert to real leads
- Have high search volumes (IE they are often used)
- Achievable
It is important that, intially at least, we select keywords that we feel we can rank for in a short period of time to maximise your return on investment. There is little point in trying to rank for extremely competitive keywords if your website has not been optimised for search engines previously as it may take an awfully long time to rank and provide value.
However, once your website is well established in the search engines, we are able to rank for extremely competitive keywords as detailed in our results section.
Potential size of market
Our keyword research will show many times, on average, that keyword is used in the UK. It is essential that we aim for keywords that are heavily searched upon as it is often the case that internet users use keywords we might not expect.
