Marketing Derby

Derby is home to the largest proportion of high technology workers in the UK - 12% of Derby employees work in this sector. The next highest is Cambridge with 5% (source - Marketing Derby).

With much investment in the area, Derby is a fast developing city with many world-leading brands including Rolls Royce, Toyota and Bombardier. The business community is thriving and there is a clear effort to keep business within the area.

A common misunderstanding is that the web is global - just think how you use the web - you use it to find businesses both locally and nationally. We can identify exactly how many searches there are each month for a given search term and we can see that there are thousands of local searches.

Here's a list of the top searches (per month) in Derby :

• Derby - 5,000,000+ per month
• Jobs Derby - 301,00+ per month
• Derby County- 246,00+ per month
• Radio Derby - 110,00+ per month
• Cars Derby - 75,00+ per month
• Houses Derby - 75,000+ per month
• Derby Council - 60,000+ per month
• Hotels Derby - 40,00+ per month

Some other interesting stats :

• Derby music - 8,100+ per month
• Shops in Derby - 8,000+ per month
• Car hire Derby - 3,100+ per month
• Marketing Derby - 2,400+ per month
• Car hire Derby - 3,100+ per month

We can use this information to identify which search terms and relevant to your business and get your site in front of those customers.

A key difference between search marketing and other forms is that customers are actively searching as opposed to browsing a magazine or watching TV - this is known as permission marketing. The customer is at a different stage of the buying process - they are actively looking to buy which results in massively increased conversions compared to other forms of marketing.

We offer a free SEO appraisal where we analyse the keywords that are relevant to your business - we find out how many searches there are each month, how competitive the market is and give an indication of cost.