Request more information

Number1 Search Marketing Ltd, 4, Ascot Business Park, Longbridge Lane, Derby, DE24 8UJ

Tel : 0845 680 2471 Fax : 01332 639880

Yahoo! powered by Bing - what does that actually mean?

Posted Tue 10th Nov 2009 - 22:02 by Number1

In July 09 it was announced that Microsoft's search engine, Bing.com, will be powering Yahoo searches. This means that there will be one pay per click interface (Microsoft AdCenter) and the organic/natural results will be entirely based on the Bing ranking factors.

In terms of market share it's said that Bing and Yahoo will have over 30% of the search market. From the stats we see, and we see a lot, we'd say that Google's market share in the UK is more like 85%.

There's a lot of traffic on Yahoo's portals (mail, news, etc) and no doubt that's included in their traffic stats.

Anyway, what this means is that it will be easier to reach a wider audience with only two sets of keywords, settings, etc (I.E. Google and Bing/Yahoo).

We're yet to run a Yahoo or Bing only campaign but we do run a number of Google-only PPC campaigns. For certain sectors there is definitely value in running campaigns on either because they have a slightly different demographic. We haven't analysed it fully but it seems more females use Bing and Yahoo in certain sectors (retail for example) the conversion rate is higher than Google - the only problem is that there isn't anything like as much traffic!

In summary, Yahoo being powered by Bing is a good thing for business.

About us

Our team is passionate about search. We have an extremely competive team who get a huge "kick" when our customers sites rank for keywords and we thrive on the feedback we get.
Read more »

Latest from our blog

Testimonials

"We've been able to fill every single one of our 100+ student lets via the web and we've got Number1 to thank for it!"
Richard Fuher - Director - MMP Student Lets
Read more »

Number1 Search Marketing offers SEO and PPC management services. We have locations around the country able to serve those customers that require the local touch - these locations are Derby, Manchester, Staffordshire, Leicester, Nottingham, Kent and Oxford.

Search marketing now occupies a larger portion of the advertising spend than TV, radio and print. There are a number of reasons for this but it's not just because there's an audience - it's because search marketing allows adverts to be displayed to a targeted and relevant audience giving increased return on investment for the advertiser. For examples of local search volumes in a city, read our marketing Derby page.

Search marketing is also the only form of advertising that has continued to grow (source: IAB) despite the UK still being in recession (as of November 2009).

Search marketing will continue to grow - in fact we believe this is very much the start and it will become even bigge. Many local businesses are unaware that search engines are widely used as business directories meaning that there are incredible opportunities for local businesses to reach their local audience online. This is known as local search marketing and we are about to launch a number of low-price products and services in that space. We believe that our experience in marketing businesses nationally combined with our understanding of local (a number of our team worked for the UK's largest local publishing group) means we are able to offer great products that work at realistic prices.

home | about us | our services | our processes | our results | contact us

© Copyright | Disclaimer | Privacy statement

free hit counters